patrick reichboth – art director – based in berlin

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i don't know — what i am doing.

i’m patrick. art director from berlin – with a head full of ideas and a gut feeling that usually knows where to go, even when I don’t have a step-by-step plan. i work best when i can think freely, connect unexpected dots, and trust the process (even if it’s sometimes a bit... unconventional). this portfolio is still evolving – just like most things worth doing. i’m not trying to be perfect. i just care a lot about the work i do, and i bring all of me to the table: focus, curiosity, and a little bit of delightful confusion now and then. feels more human that way. and yeah — i know what i’m doing — just not by the book.

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some people write i take photos — same thing different language.

I don’t overthink it. I see something, I feel something – I take the photo. No big setup, no perfect plan. Just curiosity, timing, and a camera that’s usually already in my hand. I’m not trying to make things look cooler than they are. I just try to catch what’s already there – the light, the awkwardness, the mood, the quiet weirdness. Sometimes the result is great. Sometimes it’s out of focus. But it’s always real. I guess that’s why I keep doing it. It helps me make sense of things – in my own way. Some people write. I take photos. Same thing, different language.

stuff i’ve made — some for clients — some just because.

here’s a mix of things i’ve worked on – from polished campaigns to late-night ideas that somehow turned into something. some were team efforts in big agency setups, others were just me, a hunch, and a few too many open tabs. not everything is perfect. but everything in here has something i stand by – a thought, a feeling, a little detail that felt right. because whether it’s a pitch deck or a personal project: i care way too much to just get it done.